Advert Breaks
For this, I sat and watched some television ad breaks. I watched one advert break for Big Brother on channel 4 and another add break for Emmerdale. I didn't really see alot of soap opera trailers so I noted down the trailers that I did see;
Big Brother Advert Breaks
x1 programme about sex trafficers
x1 big brothers big mouth
x1 big brothers little brother
x1 channel 4 documentaries
x1 how to look good naked
Emmerdale Advert Breaks
x1 the bill
x2 itv2 programmes
For this, I sat and watched some television ad breaks. I watched one advert break for Big Brother on channel 4 and another add break for Emmerdale. I didn't really see alot of soap opera trailers so I noted down the trailers that I did see;
Big Brother Advert Breaks
x1 programme about sex trafficers
x1 big brothers big mouth
x1 big brothers little brother
x1 channel 4 documentaries
x1 how to look good naked
Emmerdale Advert Breaks
x1 the bill
x2 itv2 programmes
From what I have found out, the trailer showings are shown at this time because its typically, when the soaps target audience's are sitting down and watching the television. To find out when exactly people watch televison and soaps, you could create a questionnaire to back this idea up.
These adverts would be aimed at the demographic groups B-E because these are the people that are most likely going to watch them. For example, they were all on around 7.30pm therefore most of the people in the demographic groups explained would watch these programmes and adverts, therefore this is why the companies want to advertise at that certain time.
No comments:
Post a Comment